first time sex - durex

To help Durex establish a voice in the youth culture, we took three of the most Googled questions by teenagers – Am I normal? How do I put a condom on? How do I last longer in bed? – and answered them. No judgement. No scary stats. just playful ways to give them the answers they need, increase their confidence and make Durex their go-to brand for the future.

The Part Gallery

'Am I normal?' - one of the most googled questions by teenagers. So with the internet convincing them they're either a) dying or b) in need of cosmetic surgery, how can we really promote body confidence? Cue The Part Gallery – a celebration of all types of anatomy, showing young people that ‘normal’ comes in all shapes and sizes.

The male and female galleries…

A few of the art descriptions…

Play to watch The Part Gallery in action…

PUT IT ON RIGHT

‘How do I put a condom on?’ – another question most Googled by teenagers. So to make those moments a little less daunting, this scrolling site for Durex provided a fun, animated guide on how to put a condom on right. Watch the video to see how the animation came to life as they simply scrolled down the page.

Master your moves

‘How do I last longer in bed?’ – the third most Googled question by teenagers. The internet would take them to scary articles and surgical ‘fixes’. So we instead created a fun, playful game. The player’s mission? To last as long as possible before ‘game over’, with tips to help them along the way.