#DOITECO - SAMSUNG

Samsung launched a range of sustainable accessories to appeal to the Gen-Z audience. The idea #DoItEco encouraged tech lovers to do their thing, the eco way.

To appeal to the younger demographic, we worked with a high-energy music-video director to create a dynamic, engaging video – finger tutting and all.

To tell the eco story behind Samsung’s sustainable products on social channels, we took well-known TikTok trends and transitions and transformed them with an unexpected twist.

SAMSUNG SALE

Digital banners to promote the Samsung quarterly sale in a premium way.