Project De:Clone - Toni & Guy 

This idea was inspired by something Vivienne Westwood once said: “We are so conformist. Nobody is thinking. We are all sucking up stuff. Everybody looks like clones”.

Project De:Clone was launched to help the nation find and express their individuality through a series of TV adverts and social projects.

Involvement: Concept creation – everything from the idea and how it works to how it would roll out across different platforms. The project was handed over when leaving the agency to bring this vision to life.

After Project De:Clone’s launch, new projects were set via social channels, inspiring fans to try something new.

the script that should have been…

Here’s the original script I wrote, featuring Vivienne Westwood herself. Unfortunately, we couldn’t quite convince her to take part. Can’t knock a trier, eh?