FEERCELY

Feercely is a brand new live-streaming and on-demand fitness platform. So now gym lovers can work out anytime, anywhere, in the coolest spaces with some impressive faces. I was asked to create the brand’s tone of voice, which I developed to be playful, confident and empowering – one that put the ‘feerce’ in ‘Feercely’. And here it is in action, with the copy I wrote to launch the website.