The Naked Box - Durex
*Pitch win for Iris, London*
Let’s talk condoms. Or perhaps not – if you’re a teenager. The challenge was to make the ‘embarrassing’ topic of condoms less of a taboo subject amongst the younger generation. The Naked Box campaign succeeded in getting that conversation started, with almost 800,000 young people taking part and sharing it all over their social media accounts.
As well as concepting the idea, I wrote the copy for the entire site, plus all digital ads and social media posts.