your perfect colours - no7

When your brief is “Launch our new product on social with £0 budget” it’s time to be clever. *Scratches head*. So to promote No7’s new gadget (one that helps people find their perfect lipstick colour), we turned their entire social channels black and white before slowly introducing snippets of colour throughout the week. This teaser campaign was designed to cut through the noise and ended up generating the biggest engagement they had ever seen on their social channels.

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Product Video

And here’s the video we created to show the Match Made Lipstick Service in action.